IDEAS, ADVICE & A LITTLE EXPERIENCE
Good advice.
No guesswork.
Thoughts on hiring, websites, communication and careers. Practical advice from someone who's been there, figured a few things out, and is still learning along the way.
Explore by topic.
Choose a topic to explore its articles and interactive tools below.
People & Teams
Some useful places to start before you hire, interview or write the job posting.
Before you post another job ad...
A little clarity around the role, the must-haves and the opportunity before you start looking.
Read the article Article + interactive builderInterview questions worth asking.
Better questions, useful follow-ups and an interview guide you can build yourself.
Read and build a guide Interactive plannerThoughtful Hiring Planner
Work through your hiring needs and download a plan that brings your thinking together.
Start the plannerWebsites & Design
Small changes can make a website much easier for people to use.
Your website shouldn't make people work so hard.
Find the little frustrations that make visitors give up, and see what you could fix first.
Read and try the check-up Article + interactive ideas explorerYour website could be doing more for you.
Explore how bookings, payments, forms and other practical features could take everyday tasks off your plate.
Read and explore possibilitiesContent & Communications
Clear words can make a big difference.
Does your website actually sound like you?
Find clearer, more natural words for your business, with a guided exercise you can save and use.
Read and find your words Article + AI writing check-upUsing AI without losing your own voice.
Make the most of AI without sounding like everyone else. Try a practical writing check-up before you publish.
Read and try the check-upCareer Support
Thoughtful, practical help for what comes next.
You don't have to have it all figured out.
Feeling ready for a change, stuck in your job search, or just not sure what comes next? Start with a little perspective and five questions to help you find your next step.
Read and try the check-in Article + interactive résumé check-upIs your résumé telling the right story?
See your experience through an employer's eyes, identify what's missing and try the Résumé Reality Check.
Read and check your résuméHave something on your mind?
Have a question, an idea or something you're working through? I'd be happy to hear about it.